Dentons’ Rowena Rix On The Firm’s AI Strategy

Dentons has done plenty with genAI already, such as developing one of the first internal LLM-based tools for general legal use, Fleet AI, but where is it now, and what is its strategy for this technology? Artificial Lawyer talked to Rowena Rix, Head of Innovation and AI at the global firm, to find out.

Rowena will be a keynote speaker at the Legal Innovators UK conference in London on November 6 + 7. More information and tickets can be found here.

To watch/listen to the video please press Play:

AL TV Productions, 2024.

In this interview we explore:

  • How Rowena’s role includes a focus on solutions for the firm and clients as well.
  • That there has been an acceleration in legal tech and an uptick in new companies approaching the firm. This is a challenge for them and also the vendors.
  • How the firm is considering narrow vs broad solutions, which new companies will still be here next year, and how to approach consolidation in some parts of the market.
  • How firms can use ‘broad brush GPT wrappers’, but quality outputs are always the goal so you may need to have dedicated point solutions as well for specific workflows.
  • How Dentons is working with clients to A/B test new solutions. The firm can provide the chosen solution to them as part of their wider services and alternative resource offering, or the client may become the product owner. This could see the firm and client choose 3 or 4 solutions and test all of them, to learn and to then see which is best.
  • This approach can also help companies that in the past have brought in a CLM platform and have ‘been sold the dream’, but now need further input to get where they need to be.
  • Artificial Lawyer notes the importance of ‘triangulation’, i.e. firms working closely with the clients and the legal tech companies to find the best solution to the challenges both buyer and seller have.
  • How Fleet AI is still used, but it’s perhaps now more of ‘an entry point’ that helps the lawyers get familiar with how LLMs work, and is good for general use cases, but for more specific needs they may turn to legal tech developers.
  • In terms of what Rowena will be looking out for at Legal Innovators UK on Nov 6 + 7: ‘I am looking for companies who want to join us in the trenches and work with us.’ The topic of using playbooks is also especially of interest. Plus, learning where everyone else is on their legal innovation journeys – and there will be plenty of opportunities for that across both days: Day One – Private Practic, Day Two – Inhouse. There will be leading thinkers on legal innovation with experience inside major firms, as well as within inhouse / legal ops teams sharing their insights, so this will be a great opportunity to decide ‘what is market’ and understand where you peers are across the sector.

Legal Innovators UK Conference – November 6 + 7, London.

Rowena Rix will be one of many leading experts at the Legal Innovators UK conference in London, Nov 6 and 7, where generative AI’s growing impact on the legal sector will be explored across multiple sessions, with Law Firms the focus of Day One, and Inhouse on Day Two

For more information about speakers and companies taking part, please see here.

And to get your tickets now, please see here.