Product Walk Through: MagNet – AI-Driven BD For Lawyers

This week’s AL TV Product Walk Through is with MagNet Agents, an AI-powered client acquisition and BD platform built specifically for lawyers.

It’s interesting to see how AI is now being deployed not just for legal work, but also to help lawyers win that work in the first place.

Taking us through the 11 mins AL TV video are co-founders Laura Bingenheimer, a lawyer and sales professional with over seven years in legal tech, and Avinash Nair, a software engineer with five years in app development and machine learning. The company is based in New York.

Please press Play to watch inside the page, or you can go directly to the AL TV Channel here to watch this walk through and browse through over 170 other videos all about legal tech and innovation.

AL TV Productions, 2025.

The company explained that ‘the platform helps individual lawyers discover potential new clients, act on personalized outreach plans, and track business development efforts with analytics and reports tailored to law firm needs. By automating and personalizing the end-to-end business development process, MagNet Agents enables lawyers to focus on what they do best – serving clients – while giving them the tools to grow their practice efficiently. They can simply sign up through our website and get started.’

They are currently in the pre-seed stage, with paying customers across corporate law firms of all sizes actively using and giving feedback on the platform.

You can find more information about the company here.

—

Legal Innovators Conferences in London and New York – November ’25

If you’d like to stay ahead of the legal AI curve then come along to Legal Innovators New York, Nov 19 + 20 and also, Legal Innovators UK – Nov 4 + 5 + 6, where the brightest minds will be sharing their insights on where we are now and where we are heading.

Legal Innovators UK arrives first, with: Law Firm Day on Nov 4th, then Inhouse Day, on the 5th, and then our new Litigation Day on the 6th.