Christmas Comes Early As Goodwin Rolls Out Fixed Fee Tool

It fills this site with Christmas joy to see that Goodwin Procter has become the first law firm to roll out PERSUIT’s Fixed-Fee Price Benchmarking tool globally – a move that well… kind of does what it says on the tin and helps with the long-term move away from the billable hour.

As has been explored many times: if AI makes you go faster, and you sell time for a living, then you have a problem. Hence the need for fixed fees, or at least more use of them.

The firm said: ‘This deployment marks a major milestone in how innovative law firms are embracing the future of pricing legal services.’

PERSUIT Price Benchmarking uses anonymized, aggregated insights from historical proposals and matters, subject to minimum data thresholds, to give lawyers and pricing teams expanded visibility into typical fixed‑fee ranges for comparable scopes of work, they explained.

A range is always provided, ‘enabling faster, more informed pricing decisions while preserving flexibility and client collaboration. Benchmarks never reveal any firm‑ or client‑specific pricing. PERSUIT does not set or recommend prices, and firms and clients make pricing decisions independently,’ they added.

Chris Grant, Managing Director, Client Value at Goodwin, commented: ‘As our clients push for more efficiency and predictability, we see real value in removing unnecessary friction from pricing conversations. By leveraging PERSUIT’s benchmarking globally, we can respond to pricing and budgeting requests more quickly while giving clients the confidence that they’re receiving competitive, market-tested fees.’

More about Persuit here.