iManage Playbook Analysis Strengthens AI Contract Strategy

For a very long time, iManage was primarily where you stuck your contracts and other documents. More recently they’ve embraced the field of contract review, and now are strengthening it with the general release of playbook analysis – a strategic move that puts them into the same territory as a myriad of contract AI players.

As the DMS-centred company explained, ‘playbook analysis extends Ask iManage from trusted answers and document analysis into structured contract review, helping corporate legal teams apply institutional knowledge consistently across every agreement’.

It’s the kind of thing CLM and review-focused point solutions have been offering for a while, and the fact that iManage is doing this now suggests it’s looking for new ways to generate revenue, especially in this case with the enterprise.

‘In-house legal teams have built deep expertise on managing risk without slowing deals down, but applying this knowledge consistently to every contract is manual and slow. With playbook analysis, the reviewing lawyer gets an instant risk assessment measured against their company’s playbook,’ the company added.

Shawn Misquitta, EVP of Product Management at iManage, commented: ‘We built Ask iManage to give legal professionals trusted answers from across their document platform, starting with a question, drawing on the organisation’s collective knowledge, and moving seamlessly into deeper analysis.

‘Playbook analysis is the natural next step in that evolution. It takes the institutional knowledge your team has already built and applies it to every contract review at scale.’

Is this a big deal?

Well, as noted, most folks see iManage as a DMS, so moving so strongly into AI contract review with playbooks, a skill offered by most legal AI productivity platforms and CLM players, is an extension of its new strategy to widen its own platform.

The question then is: why? On one level, a wider platform means more revenue, especially for a company that is already in most major law firms, but perhaps would like to be within more inhouse legal teams. Another reason is that as genAI shakes up legal tech, making yourself essential in the long-term means offering a range of interrelated skills.

The push deeper into contract analysis is thus a useful strategy – while placing it now in competition with CLMs and other contract AI players.

More here.

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