Lewis Silkin, a UK-based law firm, and its LS Innovations affiliated tech company, have launched Lettu, an AI-powered platform to help ‘creators, talent managers, agencies and brands get commercial deals done faster and more efficiently’. The tool is owned and operated by the connected tech business.
The launch has been led by Phil Hughes, Partner and co-head of Media & Entertainment at Lewis Silkin.
Sounds good, and it’s one of a growing number of home-grown law firm products coming to market at the moment.
In terms of what it does, Lettu combines AI with the firm’s expertise to ‘streamline briefs, contracts and negotiations, manage rights and campaigns, and access legal expertise when needed’.
And here’s some more, showing skills for brief creation, contract assembly, and more.
Hughes commented: ‘The creator economy has professionalised at incredible speed. But much of the infrastructure supporting it hasn’t kept pace.
‘Creators are now building significant businesses. Talent managers are running complex commercial operations. Brands are putting more investment into scaled creator partnerships. Yet getting deals done can still be slow, manual and expensive.
‘Combining AI with genuine industry experience and expertise gives us the opportunity to rethink that. It can make that specialist expertise more accessible and remove repetitive work, freeing up time to focus on driving revenue. It can also help people better understand what they are agreeing to.
‘This isn’t about replacing lawyers or talent managers. It’s about giving them better tools. We want to help creators and creative businesses get deals done faster, while retaining control over their rights and commercial value.’
Is this a big deal?
Well, it’s a smart move. Could those in the ‘creator economy’ just use ChatGPT to help? For sure – at least partly. But, by formally shaping a product and imbuing it with the firm’s expertise they’ve made something of a ‘location’ where clients in that segment can keep going back to.
Pricing is of course interesting…see below, and will lead to conversations about cannibalisation of advisory work. But, a more positive view is that this leads to a stream of income where before there may have been little, it also ties those clients to the firm, and more complex matters will of course escalate up to more regular advisory approaches. In short, it’s a win-win.
Congrats to them. More about the product here.
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