Former MD of Google UK Joins £1m Investment in Define

Legal drafting startup, Define, has bagged £1m in Seed funding despite the challenges of the pandemic. Key investors included: former Managing Director of Google UK and Ireland, Dan Cobley; Moonpig founder and former Dragon’s Den investor, Nick Jenkins; and Zrosk Investment Management.

While the market has seen money flowing into scale-ups, the volume of cash headed for startups has been a bit less in the headlines. So, this is a double win for the nascent legal tech company.

Nnamdi Emelifeonwu, CEO of Define, (pictured above right), told Artificial Lawyer: ‘We are very grateful to our investors and extremely excited to work with them as we enter the next phase of our growth.

‘The investment will be used to support our product development and grow our team as we continue to fuel our mission to optimise drafting efficiency in the legal sector.’

Originally conceived as an idea to assist Emelifeonwu’s co-founder Feargus MacDaeid, (above left), who is visually impaired, when the two met as lawyers at Freshfields, Define grew into an efficiency and productivity tool that would save time and increase accuracy for all those who draft and review legal documents.

Having launched their product in September 2019, the startup has already gained several clients, including Allen & Overy and Deloitte Legal, and has pilots underway with several other firms and organisations. It has also been a member of Allen & Overy’s FUSE cohort.

AL TV did a Product Walk Through of the platform in August. Here it is:

AL TV Productions, 2020