Meet Jameson Legal Tech, the world’s second legal tech marketing consortium, which will launch with four companies including CLM pioneer, LinkSquares, and practice management system, App4Legal. The first ever such consortium is LexFusion, which launched in the US last year.
The other two members of the Jameson group – for now – are Everchron, a litigation management startup that Mischon de Reya invested in, and NEXL, a ‘no data entry’ CRM system designed for the legal market.
UK-based Jameson is already well-known in several markets for its legal recruitment work via the main Jameson Legal brand. The new off-shoot for legal tech also covers recruitment into tech-related roles for law firms and inhouse teams.
The new legal tech marketing consortium is the brainchild of the recruitment company’s CEO, Jeremy Small, and also Jon Bartman, who has a background in marketing and who recently spent some time working with App4Legal.
Both are quite open about the fact that they are not technical experts in legal technology, but believe they can still bring value to their clients by introducing to them solutions for specific use cases, e.g. CRM, or practice management.
Jameson has a huge range of contacts across the world via its recruitment network. Those contacts at law firms and inhouse teams will be approached on behalf of the four members of the consortium.
The group operates on a retainer model, with a commission paid based on sales. Where specific technical expertise is needed to help a client assess a product Jameson will bring in external consultants on a case by case basis.
Bartman and Small explained to Artificial Lawyer: ‘The idea is to work with non-competing legal tech companies. We researched the market and chose what we think are the best in class.’
Incidentally, when the US-based group LexFusion launched, Artificial Lawyer mentioned at the time that it seemed like such a good idea it was hard to believe no-one else had done this before. So, this site asked if LexFusion was the inspiration?
The pair said that naturally they had looked at what LexFusion is doing, but noted that they won’t be operating in the US, instead the focus will be on the UK and wider EMEA regions, and also APAC.
Another clear difference is that LexFusion’s team is made up of very experienced legal tech/legal project management experts, such as Joe Borstein, Paul Stroka and Casey Flaherty. In comparison, Jameson Legal Tech is a venture that has grown out of a recruitment company.
It’s possible that some of their contacts may then redirect them to a CTO, or Head of Innovation. For example, a key contact at a law firm might be a Managing Partner, or at an inhouse team it might be the General Counsel that the recruiter has worked with before to help hire people.
But, does that matter? If Jameson can help to introduce useful tech solutions to potential buyers, then it could well work. And, as mentioned, if they do need that extra level of technical input they are keen to enlist the services of specialist consultants to help cover that need.
So, overall, this approach and team background is different to LexFusion, but it may achieve much of the same results in terms of the marketing piece. It has every chance of succeeding.